Where Coffee Begins

Every bean carries the fingerprint of the soil, altitude, and climate where it grew — a concept roasters call terroir.

The Two Species

Coffea arabica accounts for roughly 60 % of global production. It thrives at high altitudes (900–2 000 m), has lower caffeine, and produces complex, nuanced flavours. Coffea canephora (robusta) grows at lower elevations, contains nearly twice the caffeine, and delivers the punch behind classic Italian espresso blends.

Major Growing Regions

Region Country examples Flavour notes
East Africa Ethiopia, Kenya, Rwanda Bright acidity, blueberry, jasmine, citrus
Central America Guatemala, Costa Rica, Honduras Caramel, hazelnut, mild sweetness
South America Brazil, Colombia, Peru Chocolate, nutty, low acidity
Southeast Asia Indonesia, Vietnam, Yemen Earthy, full body, syrupy
Caribbean / Pacific Jamaica, Hawaii, Papua New Guinea Mild, clean, floral

From Cherry to Green Bean

Coffee grows as a fruit — the cherry — and the processing method used to remove the pulp profoundly shapes the final flavour:

Ethiopia — The Birthplace

The Kaffa region of southwest Ethiopia is widely considered the genetic homeland of Coffea arabica. Wild coffee trees still grow in forest understorey there, and smallholder farmers have cultivated hundreds of landrace varieties for centuries. Ethiopian coffees — especially those from Yirgacheffe, Sidamo, and Harrar — remain some of the most sought-after in the world for their extraordinary floral and fruit complexity.